Backline turns a missed call into a text conversation automatically — so if you're on a ladder, under a sink, or between jobs, the customer doesn't just move on to the next name on the list.
Most people don't leave a voicemail anymore. They just call the next business on the list. For a solo operator or a small crew, that's not a minor inconvenience — it's revenue that quietly walked to a competitor while you were finishing a job you couldn't step away from.
Your business number stays exactly as it is — the automation runs quietly behind it. Customers never know it's automated unless you tell them.
Normal life — you're driving, on a roof, mid-repair. The call rings through and nobody picks up.
Within seconds, a text goes out from your dedicated Backline number, asking what they need.
You get it as a plain text on your own phone. No login, no dashboard to check.
Mark a job done and a review request goes out. Gone quiet for 90 days? A check-in text goes out on its own.
Built for the trades first, but the problem isn't trade-specific — it's anyone running a business where a ringing phone is the front door.
Backline isn't a platform with a sales team behind it. I built every piece of it myself — the call handling, the texting, the follow-ups — and tested it against real calls on my own phone before it ever touched a client's business. If you sign on, you're not a ticket number in a queue; you're talking directly to the person who built and runs the system.