BackLine Try the live demo
Live & running

The call you missed
still gets answered.

When you can't pick up, Backline texts the caller back within seconds and asks what they need. The job comes to your phone instead of going to the next name on the list.

JOB TICKET #0412
MISSED CALL
(209) 555‑0138
4:47 PM · 3 rings, no answer
Live demo · 30 seconds

Don't take my word for it. Call it.

This is a real Backline line, the same setup your customers would hit. Call it from your cell and see exactly what they'd get.

(209) 439‑4488
  1. 01Call it from your cell and let it ring a few times. Nobody will pick up. That's the point.
  2. 02Hang up. A text lands on your phone within seconds, the same one a customer would get.
  3. 03Reply to it if you want. Replies come straight to me.

You'll get one text back per call, and one per hour from the same phone. Message and data rates may apply. Reply STOP any time and it stops. The demo text is a sample. On your own line, it carries your business name.

TEXT MESSAGE · BACKLINE DEMO
Hi! This is BackLine. You just called and nobody picked up, which is exactly when this text goes out. This is a demo of what your customers would get instead of a dead end. Reply with what's going on and we'll text back a repair window shortly. Msg frequency varies, msg & data rates may apply. Reply STOP to opt out, HELP for help.
This is the actual demo text.
The problem

A missed call isn't a missed message.
It's a missed job.

Most people don't leave a voicemail anymore. They just call the next business on the list. If you're a solo operator or a small crew, you can't be on the roof and on the phone. Every call you couldn't take is a job that may already be going to someone else.

How it works

Four steps. Nothing for your customer to download.

Your business number stays exactly as it is. Backline runs behind it. Texts go out from a local number under your business name, and replies come to your own phone.

01

Call goes unanswered

You're driving, on a roof, mid-repair. The call rings through and nobody picks up.

02

Backline texts back

Within seconds, a text goes out from your dedicated Backline number asking what they need.

03

They reply with the job

It lands as a plain text on your own phone. No login, no dashboard to check.

04

Follow-up on autopilot

Mark a job done and a review request goes out. Customer gone quiet for 90 days? A check-in text goes out on its own.

Prefer to talk than type? Callers can also leave a voice message. You get the transcript by text with a link to the actual recording, in case the transcript missed something.
You stay in control. Backline captures and qualifies. It never books, dispatches, or commits you to anything without you seeing it first. Every Monday you also get a text with your own numbers: calls answered, texts sent, jobs captured.
Pricing

One simple price. Month to month.

No contract and no per-text fees. Sign up by Dec 31, 2026 and you get the founding rate.

Founding rate · through Dec 31, 2026

Founding rate

$59/ month for your first 90 days$99

$75 one-time setup (regular $150). After the first 90 days, the standard $99 per month applies.

  • Missed-call text-back on your number
  • Customer replies sent to your phone
  • Voicemail transcripts by text
  • Review requests and 90-day check-ins
  • Weekly numbers text every Monday
Standard rate

Standard

$99/ month

$150 one-time setup. Everything in the founding plan.

  • Month to month, cancel any time
  • I set it up and test it on your actual phone

Do the math for your own business: if one recovered job is worth more to you than a month of Backline, it has paid for itself. Try the demo first and judge for yourself.

Who it's for

Home-service pros who live or die by the phone.

Built for small crews and solo operators, where the person doing the work is also the person who has to answer the call.

HVAC
Plumbing
Electrical
Appliance repair
Garage doors
Locksmiths
Handyman & general contracting
Not sure your trade fits? Ask. If a missed call costs you a job, it probably does.
Questions

The things contractors ask first.

Do I have to change my phone number?

No. You keep your number. Setup adds a call-forwarding rule on your phone so unanswered calls go through Backline.

Will it work with my phone company?

I test the forwarding on your actual phone during setup. If it doesn't work cleanly on your carrier, I'll tell you straight.

How does it know a call was missed?

Your calls ring your phone first. If you don't pick up, or the line is busy, Backline sends the text. If you answer, nothing is sent.

Does the customer see my number?

The text comes from a local number dedicated to your business. Replies come to your phone.

Is this marketing spam?

No. Backline only texts people who just called your business, and only about that call. Every text includes opt-out language, and anyone who replies STOP is removed.

What if I want to cancel?

It's month to month. Tell me and it's done.

Who's behind this

Built and run by one person, on purpose.

Backline isn't a platform with a sales team behind it. I built every piece of it myself: the call handling, the texting, the follow-ups. I test it against real calls on my own phone. If you sign on, you're not a ticket number in a queue. You're talking directly to the person who built and runs the system.

— Andy, abAutomations

Don't let a missed call
become your competitor's client.

Try the demo, then call, text or email me. I'll tell you honestly whether it fits your business.

Opens an email to me. No signup, no list.